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Improve Your Google Rankings in One Easy Step



seo your websiteHaving a top rank in Google is the holy grail for anyone who has a website. Organic Google traffic is free advertising and how most bloggers (especially those just starting out) achieve visitors and traffic to their site. It all comes down to a simple numbers game. Essentially, more traffic = more money-making opportunities from your blog. The question is, how do you get ranked higher for my blog posts using Blogger?

Before I tell you how, let me give you a quick lesson is search engine optimization (aka SEO). There are two main components: “off-page” and “on-page” optimization. “Off-page” SEO refers to tactics such as link building. The more websites that point their links to your blog/website, the better. It’s a democratic way of showing Google that your site must be important if lots of people are pointing to it. Even more important with “off-page” inbound links is the actual link text (anchor text) that is used to point to your site.

Here’s my proof. If you search Google for the term “click here” you’ll see that Adobe Reader and Apple’s Quicktime software are in the top 3 results. Why? Because so many other sites are linking to these two sites with “click here” as the anchor text to download their software. That’s the power of “off-page” SEO which you as a blogger can’t do much about besides writing such great unique content that generates lots of links.

So with “on-page” SEO you have complete control over how well you’re optimized for Google. This includes keywords in your post titles, title tags, using header tags (h1, h2) and other tactics. Now the one we’re going to focus on in this article is the blog title tag.

Title tags are one of the most (if not the most) important “on-page” elements to ranking high in Google. Search engines such as Google weigh the importance of each word in the title from left to right. So ideally you want your blog post title all the way to the left and your actual blog name to the right. Below is a perfect example of how this should look. You can also check out our Premium Revolution Template which is currently using this technique as well.

blogger seo title

Blogger templates by default don’t come with search engine optimized (SEO) title tags meaning you aren’t maximizing your blog to rank better in Google. If you take a look at your existing Blogger title you’ll see that blogger displays the blog name first then followed by your post title. They have it backwards so let’s get your blog setup properly.

We’re going to have to make a quick edit to your Blogger template which might intimidate some of you but it’s very small and painless. All I ask you to do first is to backup your template just in case you make a boo boo. That makes it easy to revert back without much headache.

Step #1

In your Blogger dashboard, go to “Layout” => “Edit HTML”.

Step #2

In the template code, do a search for this: <title><data:blog.pageTitle/></title>. It’s usually in the first 5-10 lines of code in your template near the top.

Step #3

Replace that bit of code with the following code:
<b:if cond='data:blog.pageType == &quot;index&quot;'>
<title><data:blog.title/></title>
<b:else/>
<title><data:blog.pageName/> | <data:blog.title/></title>
</b:if>

Step #4

Save your template and go back to your blog. Click into any individual post and look at the page title.

All your blogger posts are now much better optimized to rank higher in Google. I’m not going to promise you a night and day difference but you’ve taken a step in the right direction. Now just go post unique high quality content so people searching Google will find your blog first!

Ready to super charge your blog? Check out our professional premium blogger templates or make money by joining our blog affiliate program!

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Trackbacks

  1. Improve Your Google Rankings in One Easy Step | Romanian National Vanguard News Agency on March 12, 2009
  2. Ultimate All-in-one Blogger SEO Pack : Get ranked high by search engines on August 4, 2009
  3. The European Union Times » Improve Your Google Rankings in One Easy Step on November 2, 2009
  4. Improve Your Google Rankings in One Easy Step | Mr.Mung dot Com on March 27, 2010
  5. Meningkatkan Peringkat Google Anda dalam Satu Langkah Mudah | Blog Muria on September 27, 2010

521 Responses to “Improve Your Google Rankings in One Easy Step”




   
james on Dec 16, 2011, 4:18 pm  

didn’t notice any difference before and after i followed the steps above. what to do?


   
Dillon Yong on Dec 16, 2011, 9:22 pm  

James,

The difference, if cannot be seen by the eyes, can be felt by the heart.

Keep working hard. LOL


   
Tanjil islam on Apr 25, 2012, 4:27 am  

I want to implement this code in my blog. Please inform me if there is any harmful effect of this code . If there is no problem then I can put that code. please let me know. thank you.


   
jhendor on May 12, 2012, 8:05 pm  

thought i knew a lot about on page SEO but i found this as new and very very helpful………thanks David


   
jhendor on May 12, 2012, 8:14 pm  

i have just tried this and it worked perfectly………….thanks


   
Sihab on May 24, 2012, 8:31 am  

I’ll try it bro. Thanks!!!


   
corporatehour on May 28, 2012, 11:15 am  

I changed it weeks ago. No good response.


   
s4nd on Jun 30, 2012, 2:59 pm  

Interisting,i can try..thx for info


   
kemalk on Jul 5, 2012, 1:38 am  

I want to implement this code in my blog.


   
bebas on Jul 11, 2012, 1:44 am  

thanks, i has try and succes


   
Canon on Aug 25, 2012, 11:53 pm  

nice tips, i just started my blog and i think this one is really good for me …thanks you


   
Robin George on Sep 11, 2012, 11:31 am  

Thanks for this trick. I was looking for a way how to change the title of the blog post in front of the blog title.


   
masudraj on Jun 19, 2013, 8:35 am  

This post is helpful. i use this method on my site-
http://richbazar.com/
Thank You admin.


   
zac on Dec 3, 2013, 8:57 pm  

I made the code changes but it appears nothing change to the website ie. its still page-post title format???


   
zac on Dec 3, 2013, 9:01 pm  

Ooop…sorry for my earlier comments…yes the code works… I see the title format changed to post-page. Awesome!!!TQ


   
bontaNG on Jan 25, 2014, 6:49 am  

This post is helpful. i use this method on my site-Thanks for this trick. I was looking for a way how to change the title of the blog post in front of the blog title.




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