Improve Your Google Rankings in One Easy Step

Posted: Friday, January 9th, 2009 | Author: David

seo your website Having a top rank in Google is the holy grail for anyone who has a website. Organic Google traffic is free advertising and how most bloggers (especially those just starting out) achieve visitors and traffic to their site. It all comes down to a simple numbers game. Essentially, more traffic = more money-making opportunities from your blog. The question is, how do you get ranked higher for my blog posts using Blogger?

Before I tell you how, let me give you a quick lesson is search engine optimization (aka SEO). There are two main components: “off-page” and “on-page” optimization. “Off-page” SEO refers to tactics such as link building. The more websites that point their links to your blog/website, the better. It’s a democratic way of showing Google that your site must be important if lots of people are pointing to it. Even more important with “off-page” inbound links is the actual link text (anchor text) that is used to point to your site.

Here’s my proof. If you search Google for the term “click here” you’ll see that Adobe Reader and Apple’s Quicktime software are in the top 3 results. Why? Because so many other sites are linking to these two sites with “click here” as the anchor text to download their software. That’s the power of “off-page” SEO which you as a blogger can’t do much about besides writing such great unique content that generates lots of links.

So with “on-page” SEO you have complete control over how well you’re optimized for Google. This includes keywords in your post titles, title tags, using header tags (h1, h2) and other tactics. Now the one we’re going to focus on in this article is the blog title tag.

Title tags are one of the most (if not the most) important “on-page” elements to ranking high in Google. Search engines such as Google weigh the importance of each word in the title from left to right. So ideally you want your blog post title all the way to the left and your actual blog name to the right. Below is a perfect example of how this should look. You can also check out our Premium Revolution Template which is currently using this technique as well.

blogger seo title

Blogger templates by default don’t come with search engine optimized (SEO) title tags meaning you aren’t maximizing your blog to rank better in Google. If you take a look at your existing Blogger title you’ll see that blogger displays the blog name first then followed by your post title. They have it backwards so let’s get your blog setup properly.

We’re going to have to make a quick edit to your Blogger template which might intimidate some of you but it’s very small and painless. All I ask you to do first is to backup your template just in case you make a boo boo. That makes it easy to revert back without much headache.

Step #1

In your Blogger dashboard, go to “Layout” => “Edit HTML”.

Step #2

In the template code, do a search for this: <title><data:blog.pageTitle/></title>. It’s usually in the first 5-10 lines of code in your template near the top.

Step #3

Replace that bit of code with the following code:
<b:if cond='data:blog.pageType == "index"'> <title><data:blog.title/></title> <b:else/> <title><data:blog.pageName/> | <data:blog.title/></title> </b:if>

Step #4

Save your template and go back to your blog. Click into any individual post and look at the page title.

All your blogger posts are now much better optimized to rank higher in Google. I’m not going to promise you a night and day difference but you’ve taken a step in the right direction. Now just go post unique high quality content so people searching Google will find your blog first!

Ready to super charge your blog? Check out our professional premium blogger templates or make money by joining our blog affiliate program!

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blogger page title,blogger seo,google seo blogger

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Trackbacks

Improve Your Google Rankings in One Easy Step | Romanian National Vanguard News Agency on March 12, 2009

Ultimate All-in-one Blogger SEO Pack : Get ranked high by search engines on August 4, 2009

The European Union Times » Improve Your Google Rankings in One Easy Step on November 2, 2009

441 Responses to “Improve Your Google Rankings in One Easy Step”

Paul Corcoran on Feb 14, 2010, 6:20 am

Semantics my man, does you NO favours.

You sound like a Bitter man to me. Maybe you were ripped off by someone? I don’t know.

I was honestly trying to help by coming here,
but please yourself. I think i showed the HOW of this article, even if the author did not!

I do not know the author, but it seems to me that if this works,then you have nothing more to say on the matter.

As for the “Geko” reference, I am an affiliate, and pretty new to it. But let me see if i can get this straight;

You sell items from your blog, which makes you a shop keeper, i sell other peoples items from a variety of blogs/shops, which would make me an agent/affiliate.

Your silly “Snake oil” statement just sounds like you’ve been had over quite badly and are looking for a target to spit your bullets at!??

My sites may not be fabulous like yours obviously are but “Risible” is a bit strong, considering i am getting into blogging for profit, (as are you) not for the love of my fellow man.

By the way, i can blog about anything i like! I do NOT need to explain myself you you.

As for your insulting attitude, save it for someone who cares what you think mate.

Paul Corcoran on Feb 14, 2010, 6:32 am

Click View Source, the above code is there between lines 24 and 28, are you blind????????

I use it so it works the way it’s meant to work.

Give me strength.

Hugh Walter on Feb 14, 2010, 7:09 am

“My man!…just bring the motor round the side my man, and don’t tell the wife”!

It may not be scamming, you proberly prefer the term ‘Sales Technique’, but it’s taking peoples trust and abuseing it. The code may be there now but it’s doing nothing…there’s some fluff that sounds clever but it doesn’t actually tell us what’s going to happen or how, and inserting the code has no effect, has HAD no disernible effect on…what…at least half the commenters and may not have done anything for the rest (see; MAY)? Lets have an explanation for laymen, not a load of geeky salespeak.

However, it drives traffic, and when you pop up here being all helpful, it drives traffic to you, where we find that the only link on your learn serbo-croat in five minues page leads us strait back here!!!! So we can guess who’s affiliate you are? [something I hinted at in my first post]

My blogs are homespun waffle, and the few adsence I have, will – at the current rate – earn me a cheque in about ten years, if it arrives at Christmas it’ll be useful!

I’m nothing like you with your ‘techniques’ – you see, it’s all in the semantics.

Hugh Walter on Feb 14, 2010, 7:27 am

Sheila on Jun 18, 2009, 3:09 pm

@rich01- I tried your code and it worked the other one did not. So what I don’t understand is, why is the person with this blog, his code does not work, yet blogger with comment, gives a code that does work?…hhhhmmm

She was getting to the nub of it. And where’s Mr. Helpful rich01 (Geddit, rich one, Thatcherite-Raganomic gecko!) now? dissapeared, still at least his fix did change the order of the title block!!

wanzz on Feb 14, 2010, 7:31 am

yup… thanks for share about SEO

Paul Corcoran on Feb 14, 2010, 7:32 am

ok, enough is enough!

I really don’t care what your agenda is here, but if anyone cares to actually read the (original) article at the top of this page, you do get an idea about what it is supposed to do!

I have it loaded on my pages for better SEO. It may work, or it may not, I’ll let you know, asap.

A rant i can take, but a blustering buffoon who claims to hate arrogance, i cannot!

How about arrogance AND igrorance, twice the pleasure. (for you)

If you actually took the time to learn something, you’d be able to help people, instead i get the distinct feeling that you love an argument for the sake of argument.

I’ll leave it at that. That is unless you’d like the last word? ………………….Thought so.

ukuwu on Feb 14, 2010, 8:28 am

I’m sorry! I showed another option (2 way) if I can not in any state.Ya than did not want to offend.

Laili on Feb 16, 2010, 6:08 am

Thankz for the good advise, hopefully this will help my blog ranking then. Off course there are still other things need to do.

Luka on Feb 20, 2010, 9:11 am

Hey… when I look for this – I can’t find it (it doesn’t exist). Why is that? Please answer on my e-mail.

Paul Corcoran on Feb 20, 2010, 1:23 pm

H Luka

What are you trying to find?

Paul

Paul Corcoran on Feb 20, 2010, 1:32 pm

Hi Guys, I found out what was wrong with this,
when you drop it in to where you’re supposed to, you get an error message in Blogger saying your changes cannot be parsed.
I’ve dug a little deeper into this on warrior forum, where the big boys play (lol)
In the 1st line of code, ie;
The Qoute Marks ‘ and ‘ get lost in Copying and Pasting, adding these you can now drop it in where it tells you to in this article, save and there you go.

Paul Corcoran on Feb 20, 2010, 1:36 pm

cond=’data:blog.pageType == "index"’
Right lets try this again!
Where it says cond=blog a quote mark should be put BEFORE data and AFTER qout;
This works now i promise.

Paul

DmnY on Feb 20, 2010, 3:02 pm

Thank you for the tip, and thank you Paul.

painting contractors Cape Cod on Feb 21, 2010, 8:13 am

Thanks for sorting that out for us Paul now I’ve got it working.

Colin on Feb 21, 2010, 10:29 am

After all the above suggestion and comments, is it possible to have an up-dated HTML code for the “reversed” title tag implementation?

Nasseba on Feb 22, 2010, 1:11 am

Thanks sir,
This is really fantastic advice.

Lucho on Feb 26, 2010, 7:02 am

Hi,

Great tip for blogger, its really easy to implement, I’ll comment it in my blog, for sure.

BR,

Lucho.

Cavonna on Mar 1, 2010, 8:30 pm

I cannot get this to work. What could I be doing wrong! I am VERY frustrated!!

Sumardi on Mar 2, 2010, 1:49 am

It’s quite easy but I can’t open it mean I can’t see it on my blog thanks.

Sunil on Mar 2, 2010, 9:48 am

Hi,
I changed my theme as mentioned in this blog. Waiting to see the difference.
-Sunil.

Cavonna on Mar 2, 2010, 12:56 pm

All I can say is NOBODY is listen out there! I keep getting this error:

Your template could not be parsed as it is not well-formed. Please make sure all XML elements are closed properly.
XML error message: Open quote is expected for attribute “{1}” associated with an element type “cond”.

Can someone, anyone, PLEASE tell me what I am doing wrong? When I try or anyoe tries to search my blog, we cannot get it to come up. I realy would like people to be able to search for my blog. I am not real good with HTML but I am trying to learn. PLEASE, PLEASE help me!!